Be the Sign

We Donate 100% of Profits to Charity.

Hey Culture Foodies! Celebrate some of the beautiful cultures that impact our culinary experiences every day. Meet us May 23rd, 2017 for Culture Foodie Taco Tuesday with cool local food bloggers, food innovators & social entrepreneurs.

  • Curated Taco Tuesday menu by your favorite Columbus Food Bloggers
  • Chat up the bloggers and learn how to create engagingly delicious social media posts
  • Meet local food innovator Monika from Maani's Artisan Indian Cuisine and try her Tikka Taco
  • New items & messages from Be the Sign with 100% of profits from the evening going to Mid-Ohio Food Bank & HIAS

The Kitchen, 231 E. Livingston Avenue (Park in the Church across street)




Be the Sign: Events + Press


Local Women Hope to Make a Difference, One T-shirt at a Time. The Columbus Dispatch, April 14th, 2017

Tossing and turning in bed one night, sleep evading her, Alisa Becker came up with an idea.

The New Albany woman doesn’t think it will change the world — she doesn’t necessarily even want it to — but she does hope it will help people’s voices be heard.

Three weeks after that sleepless night, the idea became Be the Sign, a company that makes T-shirts, iron-ons and tote bags with political messages, and then donates all profits to charitable organizations that Becker and co-founder Paula Katz support.

“People want their voices heard,” Becker said. “We’re selling a message, but we’re also trying to bring like-minded people together.”

Be the Sign Translates Political Wit to Dollars to Support Various Organizations.

The Metroprenuer, April 11th, 2017

Be The Sign is giving quite a literal meaning to the phrase, “wear your heart on your sleeve.” Whether food, politics or science are your passion, the new business probably has a saying or a shirt for that.

Politics became the dominate theme of conversation for friends and Founders Paula Katz and Alisa Becker. Then two historic days occurred: the presidential election on November 8, 2016 and the inauguration of Donald Trump on January 20, 2017.

Their feelings went from shock to this is really happening, and conversations turned from words to actions.


12 March 2017: Columbus Stories

Alisa Becker and Paula Katz, two social entrepreneurs from Columbus, Ohio,  launch Be the Sign; donating 100% of profits to charity. 

Be the Sign focuses political messages on equality, diversity and love.

“We realized our conversations were increasingly political. And, we both passionately believe in equality, diversity, love, inclusion, climate change, freedom of speech, and a woman’s choice in the U.S.A  After the Women’s March, we realized how many Americans have freedom and rights that seem in jeopardy, and how much they need to express themselves.”

“A protest sign is a moment in time; How could people wear their protest every day?”


30 March 2017: The OJC - Volume 95, Issue 7

While most people who go into business expect to make a profit, community activists, Alisa Becker and Paula Katz expect to make a difference.....


Launch Party Details

March 14th, 2017 from 5 to 9pm

The Kitchen   231 E. Livingston Avenue Columbus, Ohio
Parking available across the street at the Livingston Church

Launch Party

We're excited to officially launch Be the Sign with a group of hopeful, inclusive & big hearted people. Join us to celebrate this meaningful venture (and Pi Day too).

Debut of NEW messages. New Item launch. Enter to win a Be the Sign Gift. Exclusive Be the Sign Taco Tuesday Menu. The Kitchen is donating 10% of proceeds from the evening to Planned Parenthood!